New Business Division

The Apartments GOAT™
Agent & Brokerage Network

Turn every rental search into a long-term client relationship. Help renters find better places to live — and build tomorrow's homebuyer pipeline.

The Apartments GOAT™ Agent & Brokerage Network — New Business Division

The Rental-to-Homeownership Pipeline™

A renter may lease today, renew next year, buy a condo in three years, or become an investor in five. Agents finally have a reason to work with renters instead of viewing rentals as low-value, one-time transactions.

Renter Today

Client leases through agent referral

Renewal Client

Track lease expiration, facilitate renewal

Relocation Client

Agent manages the move

First-Time Homebuyer

Renter becomes a buyer

Repeat Buyer / Investor

Long-term relationship continues

Built for Everyone in Housing

For Agents

Turn every rental search into a long-term client relationship — from first lease to first home.

  • AI Apartment Matching™
  • True Monthly Cost Calculator
  • Branded client shortlists
  • Referral Protection System™

For Brokerages

New consumer leads, rental revenue, and a future buyer pipeline your competitors don't have.

  • Brokerage Command Center™
  • Commission tracking & visibility
  • Lead routing & distribution
  • Recruitment & team analytics

For Properties

Qualified, verified renters delivered through professional representation — not anonymous leads.

  • Verified agent relationships
  • Documented referral registration
  • Better tour coordination
  • Measurable leasing results

For Consumers

Professional representation, honest property comparisons, and a trusted advocate for your housing journey.

  • Transparent true costs
  • GOAT Score comparisons
  • Renter-to-homebuyer pipeline
  • Verified, accountable agents

What Makes This Different

This isn't another place where agents find apartment listings. This is a complete client relationship platform.

True Monthly Cost™

Show clients the real cost — rent + fees + parking + utilities + pet fees — not just advertised rent.

Referral Protection™

Register clients before they tour. Documented proof prevents compensation disputes with properties.

Rental-to-Homeownership Pipeline™

Track lease expirations, credit readiness, and buying intent. Capture the transaction when renters become buyers.

GOAT Certified Rental Advisor™

Optional certification in fee transparency, fair housing, and resident intelligence.

The Formula

GOAT Intelligence

Verified resident data, Living Scores™, market analytics

LeasedTourz™

Professional touring coverage when agents can't be there

Agent Representation

Licensed professionals building real relationships

Property Availability

Apartments with units, commissions, and incentives

Plans & Pricing

Subscription-based. No hidden commission splits. Annual plans include 2 months free.

Individual Agent Plans

GOAT Agent Starter™

$29/mo

$290/year — 2 months free

Start Starter
  • Agent profile
  • Up to 25 active renter clients
  • GOAT property research
  • Apartment comparisons
  • GOAT Scores
  • Client shortlists
  • Basic AI apartment matching
  • Tour scheduling
  • LeasedTourz integration
  • Basic follow-up reminders
Most Popular

GOAT Agent Pro™

$79/mo

$790/year — 2 months free

Includes a monthly LeasedTourz™ tour credit

Go Pro
  • Everything in Starter, plus:
  • Unlimited renter clients
  • Unlimited apartment comparisons
  • AI Housing Match™
  • True Monthly Cost Calculator™
  • Client presentation reports
  • Lease expiration CRM
  • Future homebuyer pipeline
  • Referral tracking
  • Commission tracking
  • GOAT Certified Rental Advisor™
  • Consumer inquiry routing
  • Advanced analytics
  • Mobile app

GOAT Agent Elite™

$149/mo

$1490/year — 2 months free

Go Elite
  • Everything in Pro, plus:
  • Corporate relocation clients
  • Luxury rental tools
  • Investor dashboard
  • Priority AI matching
  • White-label client reports
  • Marketing toolkit
  • Advanced CRM automation
  • Calendar synchronization
  • Dedicated support
  • Early access to new features

Teams & Brokerages

GOAT Team™

$399/mo

$3990/year — 2 months free

$25 per additional agent/month

Build a Team
  • Up to 10 agents
  • Team dashboard
  • Lead distribution
  • Shared client database
  • Team analytics
  • Manager reporting
  • Commission tracking
  • Shared marketing
  • Brokerage administrator

Brokerage Growth™

$999/mo

$9990/year — 2 months free

$15 per additional agent/month

Scale Brokerage
  • Up to 50 agents
  • Brokerage Command Center™
  • Agent performance tracking
  • Consumer lead routing
  • Referral management
  • Team reporting
  • Brokerage analytics
  • Recruiting dashboard
  • LeasedTourz integration
  • Marketing campaigns

Brokerage Enterprise™

Custom

starting ~$2500/mo

Contact Sales
  • Custom pricing for:
  • Regional brokerages
  • National firms
  • Franchises
  • Relocation companies
  • Custom integrations
  • Dedicated account manager
  • SLA & priority support

GOAT Referral Membership™

An add-on to any agent plan — $19.99/mo or $199/year

Priority placement in the 'Find an Agent' directory
Consumer-requested introductions (where the consumer asked to be contacted)
Referral registration and protection tools
Marketing badges and profile enhancements
Participation in relocation opportunities
Priority access to LeasedTourz-powered tour requests
Add to Plan

Ready to Build Your Pipeline?

Join the network that treats rentals as the beginning of a relationship — not a one-time transaction.